Why should you entrust your content to a content writer if the content is king? It may seem illogical to hire someone else to produce content for your firm. After all, you have some writing experience and know your industry better than anyone else. However, there are some significant benefits to employing the appropriate writer.
5 Major Benefits of Hiring a Content Marketer
Hiring a Content Marketing Partner Has 5 Advantages
Bringing in a partner to help with content development efforts is one of the best investments you can make in your marketing plan, even if you’re a skilled writer with a clear understanding of your target demographic.
- Producing High-Value Content
You’ll need high-quality content with a consistent message across all platforms to be successful with your content marketing strategy. Why?
With each algorithm change, Google’s method of weeding out low-quality material for its consumers improves. The following are some of the most common mistakes made by unskilled content creators:
It’s a major no-no to have duplicate content on your website (from page to page as well as on your blog)
A strategy used to “out-think” the search engine is keyword stuffing (using the same words and phrases again and over in an effort to “out-think” the search engine).
Articles that are just a few paragraphs long (fluff pieces designed to post anything for the sake of new content rather than actually sharing something with value).
Instead, if you want to be successful with your marketing plan, make sure your content is well-written and suited to your target audience so you can solve problems, offer fascinating information, and reply to frequent questions.
Do you have adequate time to create and deliver high-quality material on a regular basis? According to Digital Doughnut, if you’re looking for a unique way to express yourself
Producing daily unique content may be very demanding, and most company owners lack the time or resources to do so. Hiring expert writers to produce high-quality content on a regular basis, on the other hand, may solve many of their content-related problems. You’ve got plenty on your plate; providing high-quality content shouldn’t be one of them!
2. Developing Consistent Content:
A word cloud on a smart tablet demonstrates how to develop consistent, engaging content. A content marketing professional can provide frequent, intriguing material for your company.
It takes time to build a content marketing strategy. Even if you publish at regular intervals, it requires effort and devotion to keep it going long enough for the marketing strategy to succeed. Inc. explains:
[Content marketing] is both cost-effective and yields compounding rewards. Although the first few months of a content marketing plan may provide nothing in the way of results, the months following will begin to show hints of improvement. Then, in the months ahead, there will be a much greater increase. After a few years of investment, your return might easily quadruple (or more) on a consistent basis.
An effective content marketing strategy requires consistency. According to Hub spot, which cites Forrester and McKinsey & Company study, “content consistency increases your credibility, improves your trust, and enhances your reputation.”
According to Forbes, “it’s vital for your business to adopt and adhere to a schedule, whether you generate blog pieces every day or once a week.” If the quality, amount, or timeliness of your information is uneven, it might be confusing for your customers. Maintaining a consistent approach benefits, not just the consumer experience, but also the brand’s legitimacy, reputation, and trust.”
I’d also want to point out that regular publishing has a direct link to search engine visibility. The more frequently you add new content to your website, the more Google’s search engine spiders (which collect website information for the search engine) will return and look for new pages to index on a regular basis, and the faster your pages are indexed by the search engine, the faster they will appear in search results!
Do you have the time to consistently produce high-quality material that will be released at regular intervals? According to Ragan.com, a well-written 1,000-word blog article takes content marketing specialists a little more than three hours.
These are writers that are fluent in a variety of writing styles and spend the bulk of their time methodically creating fresh material. If it takes more than three hours, how much of your time would you need to devote? You’re looking at easily more than six hours a week for a single blog item. Other content marketing tactics, such as social media updates, email newsletters, advertising, and so on, are not included.
- Communication that is Consistent
In addition to continuously providing new content, your brand must retain a consistent voice and tone. If the material on your website, blog posts, Facebook updates, and email newsletters all have different writing styles, your target audience won’t be able to trust your brand; they’ll be confused about its identity.
“From social networking and blogging to replying to customer reviews and responding to emails, your content must have a consistent voice, tone, and style across all channels,” Forbes advises.
It’s not uncommon for inexperienced content creators to try to achieve consistency by posting the same content across all platforms (e.g., the same social media updates on all platforms, chunks of similar text on different pages/articles of the website, etc.) and end up with poorly crafted updates that do more harm than good.
Instead, a competent content developer knows how to use the same language and brand characteristics across a marketing plan that tailors each message to appeal to the target audience, reflect the brand identity, perform well in search engines, and ultimately meet the company’s goals.
- Strategic Content Development
Effective content creation is both an art and a science.
A written social media post) are more overtly artwork than others, properly generating content to connect with your target audience and deliver your vital marketing messaging needs an artistic, creative approach. Content marketing experts will weave critical information together in an engaging, motivating manner that is specifically tailored to appeal to the individuals your organization hopes to attract.
The science is as follows: Analyzing data and fine-tuning your marketing strategy is essential for success. A content marketing expert will look at your statistics to see what sorts of articles, updates, and messaging your followers react to the most, and then include those types of posts, updates, and messaging into the content they’re generating on your behalf. Creating great content marketing is both an art and a science.
Do you know how to blend the art and science of content development in a way that works? When evaluating statistics, do you know which data to pay attention to and what you can learn from the figures?
While everyone can write, it requires extra knowledge and expertise to be able to examine findings on a regular basis and apply them to your marketing plan in order to fine-tune content.
- SEM is number five (Search Engine Marketing)
I’ve stated it before, but it’s important enough to repeat.
If your target audience is to consume your content, they must be able to find it. This may entail persuading them to subscribe to your newsletter or follow your social media profiles. Persuading search engines to give your website a high enough rating so visitors would notice it and read your blog posts and web pages is another example.
This is how we explain it:
In 97 percent of internet searches, a Google property is utilized.
Utilize bullet points, bold text, and short paragraphs to your advantage, and usage careful and streamlined keywords use to tell Google that your content is important.
It’s no longer enough to provide good content; everything you do must be exceptional and competitive. Google places a high focus on content presentation. Expertise, Reliability, and Authoritativeness (E-A-T).
Not all subject matter experts know how to create content that is both useful to users and optimized for search engines. Content marketing specialists understand how to work with your brand’s experts to generate articles and graphics that deliver authoritative information that your target audience can trust.
What Should a Content Marketing Team Look Like?
A solid marketing team consists of skilled content writers and SEO experts that are eager to develop SEO-friendly material that appeals to people from various search engines. Because content marketing spans practically all of the micro-niches of digital marketing, they must have read some of the best digital marketing books.
When you’re looking for content marketing partners, keep an eye out for these features.
What factors should you consider when deciding whether or not a content marketing firm is worth your time and money? Here are five qualities to look for while evaluating a potential partner:
- Content That Is Customized For Your Business
It won’t work if your content marketing strategy isn’t tailored to your company. In the following ways, your partner should be able to tailor your materials:
- Achieve your goals.
- Your company’s identity should be conveyed.
- Don’t go overboard with your spending.
In addition to being well-versed in generating material for numerous platforms, find out how easily they can adapt their content style (such as LinkedIn, your blog, and an email newsletter). Rather than employing the same templates, are their visuals personalized to their customers’ preferences?
Inquire about their work samples. A good content marketer would happily show you samples of their prior work to show you what they can do for you!
- Keep the larger picture in mind while paying attention to the specifics.
Strategic content generation is both an art and a science, and effective content marketing requires both large-picture strategy and precise attention to detail.
Find a content marketing partner that can help you develop strategic plans and communicate effectively.